It all starts with the team

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Assaf Elovic

Tech enthusiast and musician. For Personal website and tech blog, click here.

Computer Science and Economics graduate from IDC, Israel. Highly experienced in R&D of sophisticated Technological initiatives & proof of concepts. Past Jobs: CTM-Ed Manager and Software Developer at Ness Technologies, Programming Teacher Instructor at EMC² and IDC.

His life motto: "Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me." - Steve Jobs.

David Saidon

Avid skier and scuba diver. Fascinated by mathematical problems.

B.A. Graduate in Computer Science and Economics IDC, Israel. Dedicates his life to leaving an impact in the world. Past Jobs: Management consultant at Mashik, Product manager at KMS lighthouse, Introduction Leader at Landmark.

His life motto: “Life isn’t about finding yourself, life is about creating yourself.” – Oscar Wilde


Nofar Albarak

Wood crafting is his playground.

B.A. Graduate in Economics & Business Administration from Ruppin Academic Centre. Past jobs: Teaching Assistant at VBA and Excel, Foreign Exchange Trader self employee.

His life motto: “Any two people in the world are connected in some way by no more than six people” - "Chains" by Frigyes Karinthy

Linoy Ziv

Pilates Junky and loves competitive games.

B.A. Graduate in business administration & accounting with honors from IDC, Israel. Highly experienced in performing market analysis and using valuation models. Past jobs: PwC Senior associate in the valuation and strategy department, PwC Israel. 

Her life motto: “Smile, and the world will smile back”, unknown.

Mai Beit On

Passionate about film and a running addict.

B.A. Student in the honors program for Law & Psychology ay the IDC, Israel. Highly experienced in Online Media and Performance Based Advertising. Past jobs: Media Whiz (NYC), Matomy Media Group. Founder and manager of the Artemis Entrepreneurship Program for young female entrepreneurs at IDC, Founder and manager of the She Codes; IDC Branch.

Her Life Moto: "The person who says it cannot be done should not interrupt the person who is doing it". Chinese proverb

Board Members


Etay Kashtan

Family man, CEO at Kashtan Group and Investor.


Anath Levin

A mother of three and an avid book reader. Creating an impact through disruptive thinking is her way to upgrade the common concepts.

B.A. in Economic and Business administration and M.A. in Business administration, both from the Hebrew University in Jerusalem. Anat. is the deputy CEO in Clal Insurance Group. Acting as the CEO of the investment finance and credit devision. Anath is also a member on the advisory board of the Israeli Economic council in the prime minister's office.

Life moto: "Seek good mentors and excel, have the courage to dream and the desire to fulfil."

Avishag Bohbot

Addicted to surfing & always looking for the perfect wave.

An MSc graduate in sustainability management from Columbia university NYC,  Argov fellow and is highly experienced with corporate business development. Past Jobs: Columbia university Teacher instructor NYC, Arison Group Business development manager Israel, Audax Group private equity business analyst intern Boston.

Her life moto:  “You must expect great things of yourself before you can do them” - Michael Jordan